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There is truly something for everyone!Myopia, which is also known as short-sightedness or nearsightedness, is a growing problem. In fact, a recent study predicts that myopia will affect vision for nearly half of the global population by 1 Myopia usually begins in childhood when the eyeball grows too long, causing blurry distance vision.
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Ford overcomes Marketing Myopia. Richard Hardyment 21st December, LinkedIn. Twitter. Marketing myopia was a term coined by Theodore Levitt in the s to describe how companies go bust by focusing on the product, and not the customer need. His original Harvard Business Review paper neatly summarised the idea with railways.
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Introduction. In line with Levitt (), Marketing Myopia refers to the narrow view of myopia, marketing and business environment. This kind of advertising program without any demand with clients but an organization will is to sell goods or services within particular economic markets.