Louis vuitton brand extensions

Collaborations with renowned artists help develop rather than distort the brand. In a world where profit is king, the higher the margins the greater the executive bonuses. Short-term results seem to polarize between the good and the bad. Yet Louis Vuitton stands out for the long-term vision implemented in its own development.

Louis vuitton brand extensions

Collaborations with renowned artists help develop rather than distort the brand. In a world where profit is king, the higher the margins the greater the executive bonuses. Short-term results seem to polarize between the good and the bad.

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Yet Louis Vuitton stands out for the long-term vision implemented in its own development. Diversity is a reality at Louis Vuitton. There has never been the need to re-invent or disrupt at Louis Vuitton thanks to well-kept and developed, consistent and strong brand identity and DNA.

The brand has always been developed with the management technique of the never-ending maintenance, of daily adjustments and of careful management with a long-term perspective. In the past 20 years, the brand went through charismatic CEOs such as Yves Carcelle and Michael Burke with very different leadership styles, as well as energetic creative directors such as Marc Jacobs while never changing its core values.

The evolution of the brand has been carefully driven with the purpose of a smooth but steady growth. It was paid great respect for the brand staples such as the Monogram and the Art of Travel the Annie Leibovitz advertising campaign with the likes of Keith Richards, Sean Connery and Angelina Jolie remains unrivalled.

The Iconic collections were developed and updated but never distorted, while at the same time, contemporary products like sneakers were launched to satisfy the appetite of younger customers.

A dream team of creative directors has been put in place: A very careful distribution strategy, the no-discount policy and the cautious brand extensions helped develop the brand while preserving the equity.

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Louis vuitton brand extensions

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Louis Vuitton: The Art of Top Luxury Brand Maintenance – Aspire Luxury Magazine

I wanted to give a full and honest review on my Louis Vuitton Speedy 30 in Damier Azur! I know luxury items such as hand bags and accessories are the sort of topic that people either absolutely love or hate. Louis Vuitton was a French box-maker and packer who founded the luxury brand of the same name over years ago.

He came from humble beginnings in the French countryside, Vuitton's skill, innovation and determination quickly saw his signature trunks coveted by the world's elite. Louis Vuitton Is Releasing Seven Different Fragrances, Because One Just Isn't Enough 14 Gorgeous Ways To Wear Glitter On Halloween Kat Von D Wants You .

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